Prof. Dr.rer.pol. Hamzah Ritchi, CA, is an Associate Professor at the Center for Digital Innovation Studies, Faculty of Economics and Business, Universitas Padjadjaran (Unpad). He is also a Research Partner at Veda Praxis and has a background in computer science and accounting. His research focuses on digital innovation, and he has published numerous papers in his field, with a significant number of citations and collaborations with international scholars